The central feature of the image is the word YORK presented in large, white, serif capital letters. The letters are aligned vertically, arranged one atop the other, and are set against a bold, red, rounded rectangular background.
This graphic design is simple and high-contrast, utilizing a minimalist aesthetic. The text is clean and legible, standing out clearly from the solid red block.
Surrounding the red rectangle is a plain, off-white or light grey field. Small, fine-print copyright information is visible in black text to the left of the red rectangle, running vertically parallel to the main word. The overall style is reminiscent of mid-20th-century commercial typography and graphic design.