The central illustration features a friendly, anthropomorphic lion mascot standing in a park setting. The lion is wearing a green hat with a small flower, a red bowtie, orange suspenders, and red shorts. He stands with his arms outstretched in a welcoming gesture. To his left, a black swan is depicted on the grass near a riverbank. Behind the lion, a wooden sign hangs from a tree, with the text "Telethon 2022" written on it.
In the background, a stylized city skyline rises behind the river, including prominent high-rise buildings and a distinctive white arch structure. The style is that of a classic newspaper cartoon or comic strip, characterized by clean line art and gentle watercolor-style shading. The palette is bright and inviting, featuring warm yellows for the lion, soft greens for the vegetation, and cool blues for the water and sky.
The overall composition is balanced and cheerful, capturing a lighthearted day at a riverside park. The mascot occupies the foreground, drawing focus, while the detailed urban backdrop provides a sense of place. The artistic approach is whimsical, emphasizing rounded shapes and expressive features, typical of a mascot character design.